WHOLE FOODS:
Today, Whole Foods Market is the world’s leader in natural and organic foods, with more than 270 stores in North America and the United Kingdom.

Their conditions: Create a new solution in a very competitive market that changes the consumer’s awareness of coffee quality and freshness; then roll out the roasting program to more than 110 stores.

Our Solution:  We competed with other roasting solutions and our system was determined to be the best for Whole Foods. We are able to deliver all the other requirements of a successful program…consistency, freshness and equipment durability.

Results:  Our roasting solution continues to be implemented from its start seven years ago. Some of the best stores roast 1000 pounds per week…that’s 4000 pounds per month.